During the years 1932 and 1933 River made huge investments in expensive players in the market. All of these acquisitions, which required an enormous expenditure of money from the club, were the ones who originated the riverplatenses were known by the name of "Millionaire".
Lyrics
This is the crazy gang millionaire, I follow River everywhere, I follow River because I carry it in my heart, Millionaire I want to see you champion, Come on River Plate, Come on River Plate... (Repeated...)